The Role of Baby Boomers in Global Philanthropy
Baby boomers present unique opportunities for fundraisers to engage with one of the most philanthropic generations.
Date Posted:
February 19, 2025
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Did you know that 2024 marked the “peak 65” year for baby boomers, with the largest number of them reaching retirement age? By 2025, the majority of baby boomers will be between 61 and 69 years old, presenting unique opportunities for fundraisers.
While traditional planned giving strategies have been a focus, our US Foundation Executive Director Kevin Smith‘s insightful article highlights the potential of engaging this generation with impactful options like donations from Individual Retirement Accounts (IRAs), Donor-Advised Funds (DAFs), and Appreciated Securities. These avenues enable charities to connect with Boomers now, tapping into their desire to make a difference during their lifetime, while aligning with their financial goals.
Are these strategies part of your global fundraising plan? If not, you might be missing out on a significant opportunity to engage with one of the most philanthropic generations.
How is your organisation adapting its international fundraising strategies to better engage with baby boomers?
Read Kevin’s Full Article
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